Leadership

You cannot be indifferent in healthcare. Indifference is defined as having a lack of difference or distinction; it is the ABSENCE OF COMPULSION TO ACT or make a difference towards something. We must challenge the system in order to change it.

Ed Norwood
President and CEO

Laws are designed to bring us to a place of recovery, but they also give American citizens and the healthcare delivery system, a sense of value and worth. Economic recession? We are the bailout plan.

Anu Gima Norwood
Chief Financial Officer

With the enactment of the Affordable Care Act, along with all of the new legislation and changes currently being developed and in process within the healthcare industry, RIGHT NOW, we have a unique opportunity to contribute, bring change and help shape most all aspects of the healthcare delivery system and the laws that govern it.

Denise Griffith, Esq.
Regulatory Compliance Attorney

One of the key elements in our approach to reimbursement is the presence of senior personnel who have significant administrative law and reimbursement training as well as regulatory and management experience. We have a compliance team that not only holds a seasoned, realistic perspective but also can provide practical suggestions for improvement in such areas as negotiating with managed care companies, initiating corrective action with plans and bolstering your appeal letter writing process.Our compliance team is led by Ed Norwood, President of ERN/The National Council of Reimbursement Advocacy. Ed has been recognized as a unique and distinctive authority in administrative laws that govern the healthcare delivery process.

Few have blazed the trail of success in the same inimitable style as Ed. With an entrepreneurial story which is both entertaining and inspiring, Ed has a seasoned, realistic perspective that inspires people: “It’s never too late to become what they might have been.”

Ed delivers a daring, transforming, no-nonsense message to help healthcare professionals advocate for medically appropriate healthcare, redress power inequities that exist between plans and providers and increase their appeal overturn success rate.